
Shōchū (焼酎) is not saké, but instead is a sort of mild vodka that originated in Persia and made its way to Japan by the 16th century. Unlike the usual 40% common with gin, rum, whiskey, and vodka, shochu is usually just 25% alcohol and is often further diluted with water or tea. Sometimes hot, sometimes cold.
This is the entry level shochu from Japan's best selling producer, Sanwa Shurui Co., Ltd., who only began making it in 1979 as an offshoot of their saké production. The name iichiko is the Kyushu dialect variant of ichiban, meaning "number one" in English. Throughout this review I'll keep it in all lowercase as it appears on all of the promotional material, and also because Iichiko looks a bit confusing in many fonts.

Ōita Prefecture, Japan
Distilled from barley
$23, 25% abv.
I tried it straight at room temperature. It's milder than you initially expect, with just a little bite on the back end. There's a slight nuttiness combined with a hint of citrus. Oddly, it reminds me of certain brown ales even though it is nothing like beer. Imagine distilling the essence of just the notes that are in the background, and that's what this is like.

This was delicious. The oolong I picked up was particularly earthy and vegetal, two aromas that I adore. The shochu brightens it up a bit, and while it's obvious that there is a distilled spirit in the glass, it's not overpowering. Quite tasty, and highly recommended for my fellow southerners who want a fun way to enjoy this product that is starting to get quite popular in certain parts of the country.
Note: This bottle was provided as a sample.
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