Welcome Fermentation readers! For regular readers that haven't seen it yet, Tom Wark interviewed me recently for his immensely popular wine blog.
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I constantly get asked about wine marketing, and I think I'm not the best person to answer. Whenever I hit a new wine shop I'll head for the "weird" section and then work backwards. I'm going to dig through the selection of Hungarian and Israeli wines before I even look at their French lineup. The second problem is that I rarely buy the same wine twice, since I'm always interested in trying something new. Often I'll just grab something at random, which is how I ended up with the NV New Age White from Argentina. $10, 9.5% abv. 50% Sauvignon Blanc, 50% Malvasia. The label had zero information on it (all details come from the website), and I ended up with a very unusual wine.
Honey and pineapple aroma, with a muskiness that reminds you of Muscat. Lightly sparkling, very sweet. Mango, papaya, general fruit salad impression. It's the only wine I've ever seen with the serving suggestion of adding a slice of lemon or lime. Definitely not my preferred style, but I know a lot of people that would like this. I don't have a problem with sweet, fun wines like this, but I think more information on the label would help attract the desired customers and perhaps push others to drier selections from the winery or importer.
And if you're expecting just a normal, dry white table wine and don't pay close attention while pouring it, getting a fizzy sweet surprise in your mouth can cause an embarrassing spit-take.
Many thanks to the darling Zoe for posing with this wine. She got a dog biscuit in appreciation. Thinking about getting a dog? Look for a rescue mutt like Zoe, Wendy, or my own beloved Wolfgang. Those dogs need a good home.